Celebrate with BIC!

 

I'm old school.  I prefer to write my blog posts before I type them.  There's something wonderfully tactile about a flowing pen on paper!

 

I have to admit, these new BIC pens make it really fun!

 

There's the regular 4-color standard, the 4-color standard with metallic base, the 4-color pastel and the 4-color pastel mini.

 

BIC Pens


 

In case you are wondering, the color of my personality is green, which according to the BIC fun quiz is "The Artist".  Well, while my creations probably won't end up in a museum, I can say it was fun to make.

 

 

I think I'll be including a few of these pens as Easter gifts!

 

BIC

 

Can you believe BIC is celebrating 44 years?  I can't!

 

CELEBRATING 44 YEARS OF THE BIC® 4- COLOR!


The Iconic BIC 4-Color Pen Marks its 44th Anniversary with New Campaign;


Remains Unique and Loved by Consumers


 


 


Launched in 1970, the BIC 4-Color pen was the first of its kind, providing consumers with the convenience of choosing from four ink colors (red, green, blue or black) at the click of a button to suit any mood or take on any writing task.


 

In 2014, BIC is launching a campaign that will introduce characters and personality profiles for each of the four colors. Consumers will be able to choose their favorite colors and follow their antics through a variety of channels including digital and social media.

 


“For 44 years, the BIC 4-Color has offered consumers the fun of four inseparable colors in one pen,” said Susan Lanzarotto, Director, Stationery Marketing, BIC Consumer Products USA.  “At the click of a button, you can find the perfect color to match your mood, whether you are writing a to-do list, studying for an exam or doodling. The 4-Color pen is about making writing fun, and we’re excited to share its story in 2014.”


 


New additions to the 4-Color portfolio for 2014 include the 4-Color Metallic barrel, 4-Color Mini Original and Fashion and 4-Color Grip in blue, all with an SRP of $2.99.


 


About BIC USA:


BIC Consumer Products USA (www.bicworldusa.com) is a leading manufacturer of stationery products, lighters and razors. Since its founding more than 50 years ago, BIC has honored the tradition of providing high-quality, affordable products that are accessible to all. Through this unwavering dedication, BIC has become one of the most recognized brands in the world today, delivering “More for your money…Always!”


 

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